Video of IDEO and the Shopping Cart

May 12, 2011

A really nice video showing the design company IDEO re inventing the shopping cart (the real one you use, or not, in supermarket) while using several different techniques such as interviews, contextual observations, prototyping, etc. It’s worthwhile to watch it.

Thanks to Harry Brignull for sharing this video.

I left NZ a month or so ago and I’m now traveling in Australia; be back in Canada, my home country, for June.

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