Is It a Usable Packaging?

February 6, 2011

I love reading magazines, I was subscribed to Fast Company and Wired for several years before coming to NZ. Now, I still receive my UPA (Usability Professional Association) magazine here in NZ. As far as I remember, the UPA magazine has always been wrapped in a sealed plastic bag, which could be frustrating to open. (a [...]


BlackRock vs Goldman Sachs – Bias Data Visualisation

December 16, 2010

I love data visualisation! That’s why when I read articles and I see data visualisation used with a bias way, it shocks me! A recent example was in Bloomberg BusinessWeek  – The Colossus of Wall Street. The article is about how BlackRock (asset management firm) and its CEO have enormous power on Wall St and [...]


Oven Knobs – Bad Natural Mapping

October 29, 2009

Have you ever turned the wrong knobs for your stove burners? I have read about natural mapping and how stove are badly design. Don Norman, in his book The Design of Everyday Things, and Kim Vicente, in his book The Human Factors, mentioned this issue and proposed few designs. I decided to talk about it [...]


AA Form – Three Entry Fields and One Error!

August 27, 2009

I recently completed a short form (Requesting only my name and my email) on AA (New Zealand Automobile Association) website to enter into a draw. Have a look at the following screen shots and think how you could design a better form!


Virtual World vs Real World

July 14, 2009

When designing a new website or new software, we should always be aware of the real world, not only to come up with new metaphors but also to match the virtual world to the real world because the user has to accomplish a task with information laying in the real world and then to complete [...]


Form – by Mail or by Email?

June 25, 2009

I just went on ReseauIQ, which is the network organization for engineers in Québec, Canada, to edit my profile. I was a bit confused by the subscription section. Since I’m overseas, I want to receive all my documentation by email. The thing is I didn’t know what to uncheck. The only option that I’m sure [...]