Peeling Oranges…

January 6, 2012

I recently found this ad laying in my bookshelf across UX papers and books… I just love it How painful, it is, sometimes to peel oranges and other citruses? Would it be wonderful to get oranges like this one? It’s a Morae TechSmith ad, circa 2007.


Braille on Medicine’s Package = Accessibility

December 2, 2011

Using Braille on pharmaceutical packaging, what a great idea!!! Just try to figure out how to distinguish from one medicine to another when you have few of them in your bathroom and you can’t read what’s on the packaging. It must be troublesome. Since October 2010, all medicines sold in European Union countries must display [...]


Is It a Usable Packaging?

February 6, 2011

I love reading magazines, I was subscribed to Fast Company and Wired for several years before coming to NZ. Now, I still receive my UPA (Usability Professional Association) magazine here in NZ. As far as I remember, the UPA magazine has always been wrapped in a sealed plastic bag, which could be frustrating to open. (a [...]


Frank the Foreign Currency Trader vs Ted The Tourist – Great UX

September 22, 2010

I love seeing an application that caters for two personas like the iPhone app. Ted The Tourist lives in New Zealand but he is planning a trip to Australia, so he checks the currencies once a week until he buys Australian dollars before leaving.  What he needs to know is the value with a [...]


Flickr Group – Great User Experience

August 25, 2010

Hey, I just started a flickr group about Great user experience! While working in the usability field, we are often talking about bad and great user experience. I have found several Flickr groups about bad design/bad experience but I haven’t found one that lists great design/great user experience. So here is one.


Simplest Registration Form…

July 18, 2010

That’s the way to go! Nobody likes to fill forms. What do you really need to register on a website, sometimes corporations ask you to fill forms longer than a Tax Return; what about a corporation that only ask for your email. One of the good practices of designing forms is to reduce the amount [...]